The technology

Meet AdellaInsight — the engine behind your marketing.

Most franchised hotel marketing is run by brand-mandated vendors checking in monthly. Yours runs on AdellaInsight: smart technology that works every minute of every day, monitoring your CompSet via STR data, tracking reviews across TripAdvisor and Google, surfacing channel-mix opportunities a human team would catch a week later. It’s the same engine behind Adella, now working for your property.

ALWAYS ON Your marketing never sleeps. Watches every channel, 24/7Search, ads, reviews, your website — always.Adjusts every daySmall tweaks that add up to more booked jobs.Moves budget to what worksSpends where it’s bringing jobs in.You just see the resultsNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your results keep getting better on their own.
Around the clock

It never stops working.

A local agency looks at your account about once a month. AdellaInsight watches every channel around the clock, catches what’s working and what isn’t, and adjusts the same day — not at the next meeting. That’s something no human-run agency can match.

It thinks, then acts

Smart moves, made for you.

AdellaInsight reads your numbers the way a whole team of analysts would — then makes the smart move and tells you in plain English. More budget where jobs are booking, less where they’re not. You get the benefit without lifting a finger.

RECOMMENDED THIS WEEK DONE AUTOMATICALLY Push paid search on F1 weekend dates. WHY Your CompSet RPI dropped to 92 in last week’s STR — sister property eating share.F1 weekend demand spiking — ADR opportunity above $320.Brand.com isn’t bidding on local terms — conquest window open. EST. REVPAR LIFT+$18 next 30 daysYOUR BUDGETNo change Illustrative. The engine spots the move and makes it — you just see the result.
Connected to your tools

It plugs into the systems you already use.

AdellaInsight talks directly to the platforms your hotel already runs on — reading every booking, every ADR, every channel, every STR data point, every review — and tying them together. No spreadsheets, no manual reports, no “let me check with the brand portal.”

Your PMS
Opera, OnQ, IHG Concerto, Wyn-EZ

Every booking, every ADR shift, every CompSet move — flowing into your dashboard automatically. Marketing finally tied to RPI and GOP, not vendor-reported impressions.

STR Star Report
CompSet data, RPI tracking

Every call answered, every call missed, traced back to the ad or search that brought it in.

Paid search platforms
Google Ads, Bing Ads, conquest

Read daily, tuned daily. Budget shifts to the campaigns booking real jobs — without you doing anything.

Brand portals
Marriott, Hilton, IHG, Wyndham, Choice

Your pay-per-lead leads land in your schedule, with the guarantee badge keeping you at the top of search.

Google Business Profile
Local maps, photos, hours

Photos, posts, hours, service areas — all kept fresh so homeowners nearby pick you first.

Social ad platforms
Meta, Instagram, LinkedIn (corporate)

Ad performance read every day. Creative refreshed when fatigue shows up. Budget moves to what’s working.

Review platforms
TripAdvisor, Google, Booking.com, Expedia

Closing the loop on revenue — tying every marketing dollar to RevPAR lift, RPI gain, and non-room GOP, not just booking counts.

Group sales tools
Cvent, RFP automation, LinkedIn

Review requests triggered the moment a job closes — building the reputation that earns the next call.

Using a tool we haven’t covered? Just ask — we connect where it matters.

Always in writing

Every move, in plain English.

You always know exactly what we did this month and why. Not a slide deck full of buzzwords — a clear, short summary you can read in two minutes. And a US account lead who can walk you through it whenever you like.

AdellaHotel Hampton Inn Cedar Park · 124 rooms LIVE · SAMPLE REVPAR · LAST 30 DAYS $142.80 ▲ 18.6% vs prior 30 days RevPAR Index (RPI) 112.4 ▲ from 94.6 Non-room revenue 28% ▲ from 19% Property reputation 4.7 / 5 ▲ from 4.3 Group pipeline (90d) 486 nts ▲ 142% BY CHANNEL · LAST 30 DAYS Brand.com (passive) $214k · 38% Property-direct + local $148k · 26% OTAs (Booking, Expedia) $118k · 21% Group + corporate $84k · 15% STR data + PMS reconciled daily Owner-visible
What we did

Every action, logged.

Every move taken on your account, written down so you can see it any time.

Why we did it

Plain English.

The reason in normal language — no jargon, no slide decks.

What it produced

Real outcomes.

Booked jobs, calls, reviews — the things that grow your business.

Built by engineers

The same engineering rigor behind the chips in your thermostat.

Adella was founded by engineers from the world of semiconductor design — the same field where software watches millions of moving parts and optimizes them in real time. We brought that same approach to marketing. That’s why AdellaInsight does what most agencies can’t: handle everything, all at once, all the time.

Want to see the engine in action?

The free one-month trial is the easiest way. We’ll wire it up to your tools and you’ll see your live dashboard in days.